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Retailers around the world are changing the way they do business with their customers. They are adopting changes to create new opportunities for collaborating with customers, understand their needs and preferences, and tailor the customer experience to the specific shopping intentions of every visit. Through innovation, technology can enable an enterprise retailer to get closer to its customers in the store and drive value from that interaction.
The global recession has made the consumers highly cost conscious. Consumer now like to plan their expenses and wishes to get the maximum possible return for the spend. Increased competition and lower profit margins add to the complexities. Retail companies with foresight are quick to understand that it is not enough to increase the number of customers; each customer must also get more value out of their purchase. To successfully serve today's consumers, retailers need to craft innovative, cross-channel offerings and create meaningful experiences with everything from store displays, in-store aids, and website architecture to pricing, convenience, availability, fulfillment, and customer service.
Sylph has an expertise for the development of customized technology driven solutions for the retail industry. The solutions range from the development of complete e-tailing models (transaction based, e-commerce sites) to modular application development and multimedia based development and deployment of solutions.
Services provided to the retail industry include:
Development of a sustainable and profitable e-tailing model
Technology based solutions for both the online and offline environment
Deployment of third party software
Development of online promotional strategies for the retail audiences
Interactive multimedia development
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